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Seneca College

I’m a part time professor in the Faculty of Communication, Art and Design, teaching a variety of business communication subjects in the fashion department.

FASHION BUSINESS/STUDIES

RBC251/261: Business Communications

This subject develops the students’ ability to effectively communicate in a business environment in order to transfer basic oral communication strategies and skills to the fashion and related industries. Students will acquire fundamental principles and techniques of professional oral and written communication and embed these skills through practice in the classroom.

Learning Outcomes Upon successful completion of this subject the student will be able to:

  1. Use a prescribed format for making information, persuasive and impromptu speeches, and introducing others;
  2. Use the “you-viewpoint”, active voice, positive language (words) and courtesy to foster goodwill in oral and written communications;
  3. Demonstrate the ability to effectively transmit and interpret messages orally and nonverbal using kinesics and basic presentation skills;
  4. Demonstrate confidence, sincerity, friendliness, thoroughness and the control of nervousness in an oral presentation;
  5. Create and correctly use cue cards;
  6. Use strong visual aids to support speeches and oral reports.

 

EVENT MANAGEMENT

Seneca Event Management – Bloor Street Entertains After Party

EVT760: Integrated Marketing Communications for Events

Subject Description
This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. Students will learn the importance of integrating online and offline marketing communication strategies. The course examines the effective use of advertising, public relations, direct marketing, and sponsorship through traditional and digital channels. 

Learning Outcomes Upon successful completion of this subject the student will be able to:

  1. Apply a variety of social media tools in order to promote an event and one’s own business;
  2. Describe advantages and disadvantages of various forms of online and offline media;
  3. Evaluate the role of marketing and communications in the successful implementation of an event’s overall objectives;
  4. Create an integrated marketing communications plan that includes online (digital marketing and social media) and offline strategies, objectives and plans for an event;
  5. Develop a media relations plan and media kit for an event, along with methods used to evaluate its success;
  6. Create a sample sponsorship package to generate interest and investment in an event;
  7. Develop a marketing budget that distinguishes between online media, offline media and in-kind media

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